Mikael Riedel joins Hartwall Capital

Finnish, family-owned investment company Hartwall Capital has appointed M.Sc. (Tech) Mikael Riedel as Investment Associate, starting in February.

Riedel has a strong background in management consulting, recently at Boston Consulting Group as part of the Private Equity team, working closely with local and international private equity investors across a range of sectors.

At Hartwall Capital, Riedel will strengthen our investment team by adding his efforts to our day-to-day operations.

Hartwall Capital invests in Vastuu Group's growth

The family-owned investment company Hartwall Capital has made an investment in Vastuu Group on January 31, 2023. Vastuu Group and its subsidiaries are investing in customer value and growth. The company aims to expand its service offering in the domestic market in the near future and simultaneously prepare for gradual internalization. The financing from Hartwall Capital enables Vastuu Group to invest in achieving company’s long-term strategic goals.

We are very excited about the cooperation with Hartwall Capital. They will bring us the competence and know-how that our company needs at this stage of development. Furthermore, we appreciate Hartwall Capital as a Finnish family-owned company. We share common values, and we both aim to invest in developing the company’s business in the long term, says Lars Albäck, CEO of Vastuu Group.

–Vastuu Group is in a very interesting phase. By developing and expanding its current service offering, Vastuu Group will unlock an enormous growth potential. The data-sharing technologies developed by the company are ready for commercialization, and Vastuu Group has, according to our view, potential to expand in the global markets, as well. We are happy to take the company to the next stage together with Vastuu Group’s team and the other company owners, says Niko Mokkila, Managing Director and Head of Investments at Hartwall Capital.

Responsibility and transparency as the cornerstones of the business

At Vastuu Group the corporate responsibility plays an important role in company’s strategy and business model and transferring of reliable data is at the very core of its business. The company focuses on providing services, which improve trust, transparency and verified responsibility within the society and which help its customers to comply with their legal obligations. As a neutral partner the company can serve entire industries and act as a bridge-builder in the cooperation between different industries.

– Responsibility and curbing the grey economy are increasingly topical in both the construction and investment industries. Through our investment, we want to help advance both subjects, says Mokkila.

In the company’s service portfolio responsibility can be seen above all in the Reliable Partner service. The service proves the responsible relationship with society and its other actors of both the major players and the private entrepreneurs in the construction industry. It also makes companies’ operations more transparent. Being a Reliable Partner is strong evidence of all that to the entire market.

– Hartwall Capital is a perfect addition to Vastuu Group’s current owners, which mainly consists of real estate and construction industry associations. Vastuu Group will have a strong, family-owned company as a new co-owner, who will actively take part in developing the business and create significant added value for the next development phases. As the company’s name suggests, Vastuu Group helps its customers to act responsibly and transparently. That is not only remarkable for the society, but also a fantastic opportunity for growth, says Jukka Ruuska, Vastuu Group’s Chairman of the Board.

Pekka Puustinen joins Hartwall Capital

Hartwall Capital is strengthening its leadership team by welcoming Pekka Puustinen as Managing Director, Co-Head of Investments.

Hartwall Capital has appointed Pekka Puustinen as Managing Director, starting in February. Puustinen will be responsible for the company’s investment operations alongside Managing Director Niko Mokkila and become a member of Hartwall Capital’s management team, reporting directly to the Board of Directors.

Puustinen has extensive experience in the European private equity industry. He joins Hartwall Capital from the global private equity firm Pamplona Capital Management, where he spent 13 years and was a Partner based in London, responsible for investments in Europe across a range of sectors. Puustinen started his career at Morgan Stanley working in TMT and Leveraged Finance teams. He holds a M.Sc. (Econ) degree from Helsinki School of Economics.

According to Hartwall Capital’s Chairman of the Board Michael Rosenlew, Puustinen is an important building block for the long-term development of Hartwall Capital.
“Adding a member of Puustinen’s calibre and experience to our team will enable the next phase in Hartwall Capital’s development and I have strong expectations of what we will be able to achieve going forward”, says Rosenlew.

Puustinen added: “I’m excited to be joining an investment firm with such an outstanding heritage and strong team. After seventeen years abroad, I’m looking forward to the opportunity to work with Finnish companies and entrepreneurs to help them expand their businesses both domestically and internationally.”

Additional information:

Michael Rosenlew, Chairman of the Board
Contacts via:
Executive Assistant Karen Granvik (+358 9 6818 5610)

Pekka Puustinen, Managing Director
Contacts via:
Email: pekka.puustinen@hartwallcapital.fi
Mobile: +358 40 676 3474